CCM Hockey, Barbie Launch Hockey Gear Collection

MONTREAL, QUEBEC (March 10, 2026) – CCM Hockey and Mattel announced an all-new Barbie® x CCM Collection. This partnership introduces a first-of-its-kind line of hockey gear and apparel designed to foster inclusivity, inviting a new generation of girls and athletes to see themselves in the sport.

Designed to make the game of hockey feel more inclusive, vibrant and expressive, the Barbie x CCM line fuses CCM’s engineering and design with the signature Barbie aesthetic and iconic hues. Historically, hockey’s visual identity has been defined by tradition. The Barbie x CCM Collection challenges traditional narratives, offering fashionable, empowering, and vibrant products intended to boost confidence and champion self-identity. This line of performance equipment and apparel is designed for those who dream big and embrace their limitless potential.

Inspired by the Barbie brand’s legacy of possibility, this March, Barbie is inviting fans to celebrate their dreams through Barbie Dream Days™, a global celebration featuring the dreamiest Barbie brand offerings.

“We have always championed the women’s game, and this partnership with Barbie marks a defining step in our mission to welcome more girls into hockey,” says Marrouane Nabih, CEO of CCM Hockey. “Growing the game starts with reshaping it, literally and figuratively. That’s why we committed to building hockey gear specifically designed for the female physiognomy.

“Our JetSpeed FTW line outfits girls and women from head to toe with the performance, protection, and comfort they deserve. And by welcoming the global icon Barbie into the CCM family, we’re amplifying a message that can’t be ignored: hockey is for everyone, and girls belong here – confident, supported, and fully equipped to stay in the sport they love.”

Merging modern aesthetics with technical gear, the Barbie x CCM collaboration turns traditional equipment into a canvas for self-expression. It furthers both brands’ commitment to diversity and inclusion by inviting a new audience to see themselves in sport and empowering athletes to celebrate their own style without compromising on performance.

“This partnership reflects our commitment to driving greater inclusivity within the sport of hockey, by empowering women and girls not only to enter the game, but to thrive and stay in it,” says Jennifer Gileno, Director, Licensing, Retail Development and LBE, Mattel Canada. “We’re thrilled to see the Barbie x CCM collaboration inspire optimism,

individuality, and empowerment, both on and off the ice, as we celebrate the next generation of players.”

Included in this collection are an elite JetSpeed FTW Pro stick, a JetSpeed FTW Pro mini stick and an apparel line to kickstart the season with style. This will be followed by a second drop of different gear in time for Back to Hockey in August.