CCM x Erin Ambrose 23 Launch 2025 Collection

MONTREAL, QUEBEC (June 2, 2025) – CCM Hockey and Professional Women’s Hockey League (PWHL) hockey star Erin Ambrose are taking their collaboration to the next level as they return with a powerful new iteration of CCM x Erin Ambrose 23. This limited-edition collection co-created by the number 23 of the Montréal Victoire celebrates the evolution of hockey and the powerful connections between the game, the players and the fans. The collaboration shines a light on Erin’s influence and support of the 2SLGBTQIA+ communities on and off the ice.

The second drop features new limited-edition apparel, from graphic tees to stylish hoodies and joggers, and adds new style and support to the first collection. It is a call to make hockey a space for self-expression that welcomes everyone.

“With the 2025 Erin Ambrose 23 collection, we wanted to bring hockey into a space where it hasn’t traditionally had a strong presence,” said Marrouane Nabih, CEO, CCM Hockey. “It goes beyond the rink, showcasing authenticity, style and a sense of belonging. Erin isn’t just a collaborator – she’s a force who’s transforming her sport. Through CCM x Erin Ambrose 23, we’re celebrating her voice, her leadership and the impact she’s having on inclusivity in hockey.”

Ambrose, an Olympic gold medalist, three-time world champion and the reigning PWHL Defender of the Year, embodies a new era of hockey: unapologetic, inclusive and proud.

“Sports haven’t always been welcoming for everyone,” said Ambrose. “Today, we’re creating spaces where everyone can feel they belong. CCM x Erin Ambrose 23 is about inspiring new dynamics, where authenticity is a strength. Women’s sports are drawing fans who’ve never felt the rink was for them. This collection is for them. It’s where I can be myself, and they can too.”

CCM x Erin Ambrose 23 wants everyone to claim their place in hockey – on the ice, in the stands and everywhere the sport lives and breathes. Available in limited quantities online and in select stores, the collection offers a chance for fans to express what hockey means to them and show their support, and it’s never felt this real.

CCM is a member of the Hockey Dealers Association (HDA).