CHICAGO, ILLINOIS (March 4, 2026) — Champro will be featured on the upcoming episode of Now We Know! with Steve Guttenberg, airing Saturday, March 7 at 1 p.m. ET on CNBC.
This segment goes behind the scenes with Champro, a 40-year industry leader defining and redefining its own path by rethinking how sporting gear hits the field.
“It’s about more than high-quality manufacturing; it’s about a deep understanding of the shifting needs of today’s athletes, product development that matches their expectations, and a relentless drive to build a brand that speaks their language,” the press release promoting the show said.
By examining the intersection of sport, design and innovation, Now We Know! offers a behind-the-scenes look at Champro’s unique ability to deliver high levels of customization at scale. This segment explores how a visionary’s vision has evolved to the product development, marketing and infrastructure required to bring performance and accessibility to teams across America. The series continues its mission to educate and inspire audiences by showcasing organizations that help people connect more deeply with the world around them every Saturday morning.
About Now We Know!
Hosted by actor, author, and businessman Steve Guttenberg, this unique platform inspires the next generation of knowledge seekers and viewers around the country. Each episode features up to four industry experts who provide their own unique perspective on the topic at hand via a 6-8-minute segment produced by the Now We Know! team, bringing a fresh look at interesting narratives, moderated by Steve Guttenberg. Learn more at NowWeKnowTV.com
CHAMPRO is a member and supporter of NSGA. CHAMPRO founder Bill Hunt is a member of the Sporting Goods Industry Hall of Fame.
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Now We Know! Steve Guttenberg CHAMPRO
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