Chipply Names Rhyen McFarland New Marketing Manager

NEW BERLIN, WISCONSIN (October 30, 2024) – Chipply, an e-commerce platform for team stores, added Rhyen McFarland as its new Marketing Manager.

With seven years of experience in the promotional products industry, McFarland brings an extensive background in marketing, sales and customer service. In this role, McFarland will lead Chipply’s marketing initiatives alongside Chris Lynch, focusing on deepening customer engagement, enhancing brand visibility and supporting Chipply’s continued growth and innovation in the e-commerce team store space.

A versatile strategist and creative communicator, McFarland holds both bachelor’s and master’s degrees in English with a focus on writing from Southeast Missouri State University. Before joining Chipply, McFarland worked in various customer-facing roles within the promotional products industry, gaining invaluable insights into the needs and challenges of industry professionals. This unique background equips McFarland to deliver targeted marketing efforts that will resonate with Chipply’s growing customer base of team dealers, custom apparel decorators and corporate suppliers.

As Marketing Manager, McFarland will work closely with Lynch and the Chipply leadership team to implement a customer-focused marketing strategy that builds on Chipply’s strong reputation for customer service and productivity-boosting tools. Her role will include developing brand messaging, executing digital and social media campaigns and enhancing customer outreach initiatives to drive engagement and satisfaction.

^{Photo: Rhyen McFarland}

“We are thrilled to welcome Rhyen to the Chipply team,” said Grace Schettler, Senior Vice President of Sales at Chipply. “Rhyen’s expertise in both marketing strategy and industry-specific customer engagement makes her a perfect fit for our fast-paced environment. We look forward to seeing the positive impact of her work as she helps shape our brand and elevate our customer experience.”

Since its commercialization in 2018, Chipply has processed hundreds of millions of dollars in gross merchandise value for team stores nationwide. Founded in 2016 by siblings Lynn, Carl, and Brian Burghardt, the Chipply platform leverages over 140 years of experience from Burghardt Sporting Goods to provide solutions that simplify and accelerate growth for businesses in the team store and promotional products sectors. With McFarland’s appointment, Chipply reaffirms its commitment to expanding its industry footprint while delivering unmatched value and support for its users.

Chipply is a member and supporter of the National Sporting Goods Association (NSGA).