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Chipply Receives Growth Equity Investment from Growth Street Partners

Featured , Corporate • November 7, 2023

MILWAUKEE, WISCONSIN (November 7, 2023) – Growth Street Partners announced a minority growth equity investment in Chipply, a team store platform for team dealers, custom apparel decorators and corporate suppliers. Chipply will use the investment to extend its technology lead, support its legendary service team and position the company for growth.

Chipply’s platform helps team dealers, custom apparel decorators and corporate suppliers grow faster and more efficiently through superior customer service, dramatically improved sales rep productivity and simple but sophisticated e-commerce tools for its dealers and their customers. As part of its own independent review, Growth Street conducted an extensive market survey and found Chipply has the industry’s highest NPS rating (loyalty of company’s customer base).

Chipply was founded in 2016 by Lynn, Carl and Brian Burghardt and the family has owned and operated Burghardt Sporting Goods in the Milwaukee area for more than 140 years. The Chipply platform was built on their deep industry knowledge and with the common experience they share with many in the industry. The Chipply solution was commercialized in 2018 and has grown dramatically since, processing hundreds of millions of dollars of gross merchandise value for hundreds of dealers nationwide.

“Chipply is very excited about what this investment means for customers,” said Angie Hardwick, the CEO of Chipply. “We are all committed to providing the same amazing service under the same leadership and accelerating our goal to provide best-in-class software solutions for industries we have worked in for many years.”

Said Lynn Burghardt, Chipply President and Co-Founder: “Our passion is to help our customers serve their communities by building sites efficiently, giving them greater confidence in their inventory management, pricing, and fulfillment, and helping them grow their businesses faster than they ever imagined. The Growth Street investment is another exciting step on this incredible journey.”

Said Steve Wolfe and Nate Grossman, Co-Founders of Growth Street Partners: “Growth Street is honored and excited to partner with Brian, Carl and Lynn Burghardt, Angie Hardwick and Chipply’s growing family of customers and partners.”

In conjunction with the minority growth investment, Growth Street Partners will join the Chipply Board of Directors.

Chipply is a supporter of the National Sporting Goods Association (NSGA).


Angie Hardwick Steve Wolfe Nate Grossman Chipply Growth Street Partners Lynn Burghardt Carl Burghardt Brian Burghardt Online Stores Sporting Goods