Columbia Sportswear, USA Curling Extend Sponsorship

PORTLAND, OREGON (December 16, 2025) – Columbia Sportswear Company returns as the official uniform sponsor for the USA Curling National Team for the upcoming 2026 Winter Olympic Games.

In a release, Columbia Sportswear Company said the new uniforms reflect its innovative spirit, and for the first time, replica versions will be available for fans to purchase.

USA athletes and coaches across the Men’s, Women’s, Mixed Doubles, and Wheelchair National Teams will compete in uniforms that tell a story of our country’s heritage and stunning landscapes. The dark jersey features eight cascading stars in red, white and blue – symbolizing the curling stones used in competition. And in a powerful tribute to history, every jersey is adorned with at least 250 stars, celebrating the upcoming 250^th anniversary of America’s independence.

In addition to the competition jerseys, pants and hats, Columbia Sportswear Company is providing athletes with village wear, including USA-branded parkas. The parkas are insulated with Columbia Sportswear Company’s award-winning Omni-Heat™ Infinity, the brand’s warmest technology, reimagined in a patriotic gold star pattern to honor the historic games.

“Outfitting the United States Curling Team for the Olympic stage is an incredible honor and our teams have worked closely with USA Curling over the past several years to help propel them to the podium in Italy,” said Joe Boyle, President of Columbia Sportswear Company. “The uniforms are a testament to our commitment to these ambassadors – and we’re proud to support these athletes as they compete at the highest level.”

“Preparing for the Winter Games demands more than just talent; it requires gear that performs under pressure,” said Dean Gemmell, CEO of USA Curling. “Columbia’s technical expertise and athlete-first approach make them trusted partners as we head to Italy with confidence.”

Fans will be able to celebrate their support for the USA Curling Team by purchasing items from the USA 2026 collection at www.columbia.com/c/usa2026/ and select Dick’s Sporting Goods retailers starting December 16. Key pieces from the fan collection include a patriotic down jacket, fleece, short sleeve tees, beanies and ball caps, ranging from $40-$300. Replica jerseys will be available at Columbia.com beginning in January.

Gert Boyle of Columbia Sportswear Company is a member of the Sporting Goods Industry Hall of Fame and Chairman and CEO Tim Boyle will be inducted with the Class of 2026.