Gildan, S + S Activewear Enter Distribution Agreement

MONTREAL, CANADA (August 11, 2025) – Gildan entered an agreement granting exclusive wholesale distribution rights to S&S Activewear for its American Apparel^® brand in the U.S. imprintables market. This agreement establishes a platform to continue strengthening brand awareness and further drive sales and will be effective December 28, 2025.

The American Apparel^® brand addresses customers’ desire for a meaningful design and premium quality that stands strong amidst fleeting trends. The brand philosophy and values are rooted in the true essence of style, durability, and commitment to quality and sustainability. 

“American Apparel^® is an iconic premium clothing brand known for its timeless styles, premium quality, and youthful energy, dedicated to “Crafting the Culture” through music festival sponsorships and collaborations with artists,” said Chuck Ward, Chief Operating Officer at Gildan. “S&S has always been a strong advocate of American Apparel^® and we are confident that this partnership will broaden customers’ access to the brand and further position American Apparel^® as the timeless, iconic choice for customers.” 

S&S Activewear echoed that enthusiasm, emphasizing the opportunity to strengthen the American Apparel^® brand in the U.S. imprintables channel.   

“We are proud to be the exclusive distributor of American Apparel^® products,” said Frank Myers, CEO of S&S Activewear. “By leveraging our scale, industry-leading technology, and deep customer relationships, we’re committed to delivering the brand’s full product line across our nationwide network.” 

“We’re excited to expand our partnership with Gildan and continue to drive sales for the American Apparel^® brand,” said Toby Whitmoyer, Chief Commercial Officer of S&S Activewear. “This brand has always stood for creativity, and cultural relevance – values that deeply resonate with today’s buyers. With our national reach, deep inventory, and service-first mindset, we’re ready to support the brand and deliver more value to our customers.” 

American Apparel^® products are Made With Respect^TM in Gildan’s manufacturing facilities, which are operated with a strong commitment to industry-leading labour, environmental and governance practices. From the legendary fine jersey to the cherished heavyweight cotton, American Apparel^® delivers both style and quality, elevating style to iconic status.  

S&S Activewear is a supporter of NSGA.