LaFollette Joins G-Form as Sales Director

PROVIDENCE, RHODE ISLAND (March 7, 2024) – G-Form hired Adam LaFollette as Sales Director to lead its expansion into the team channel. Based in Rhode Island, G-Form is an innovative leader in the impact protection space. G-Form’s portfolio includes products in mountain biking, baseball, softball, soccer, lacrosse and court sports.

LaFollette is a 10-year industry veteran where he has held leadership roles at Under Armour and Asics in the team channel. He has proven success in both product and sales at Under Armour and most recently, LaFollette was the Team Sales Director at ASICS America, where he made a significant impact to the business.

His background provides him with a unique perspective to ensure the right product fits with the right distribution.

“I am excited to join G-Form and help bring industry leading innovation to market within the team channel,” LaFollette said. “We will look to partner with team dealers to outfit schools, clubs, and organizations. G-Form has a great stable of products in a diverse array of categories for us to grow the brand with the right partners.”