Momentec Brands Rounds Out Leadership Team with New CEO

CHARLOTTE, NORTH CAROLINA (February 17, 2026) – David Baxter will direct what Momentec Brands has called a new and refreshed executive leadership team that is part of a broader organizational realignment following the recent merging of Founder Sport and Augusta Sportswear Brands. Private equity owner Platinum Equity has focused on strengthening the Momentec C-suite team with a blend of seasoned industry leaders and innovative trailblazers.

Baxter takes over as CEO of Momentec and brings more than 30 years of leadership experience in the sports apparel industry, including roles as President of Under Armour Americas, CEO of Lids Sports Group and senior positions at Reebok/Adidas. Baxter joins an already experienced C-suite of proven Momentec veterans with decades of senior experience in the sports and apparel industry.

Joining Baxter in directing Momentec Brands future are:

• Joel Bennink: SVP Product
• Mike Moore: Chief Financial Officer
• Brent Meyers: Chief Revenue Officer
• Karl Buchanan: Chief Operating Officer
• Christine Rose: Chief Technical Officer
• David Goerke: SVP Marketing & Communications

A Future Focused On Superior Service 

The fusion of this new Momentec leadership team comes at a pivotal moment as the organization opens its new state-of-the-art Distribution Center, the “Momentec Customer Success Center,” in Kannapolis, North Carolina this month.

“Operational unification of all brands under one roof in Kannapolis is well underway and paramount to serving customers faster and more effectively,” Momentec said in the release.

New DC benefits include:

• An Automated DC that ships all Momentec styles together in one shipment.
• Decoration and Kitting: A strategic focus to be the leader in custom outfitting means delivery for teams the way they want them – to athletes, coaches, leagues or dealers.
• A Unique Customer Collaboration Experience: More than a DC, the Momentec Customer Success Center allows for working face-to-face with customers…collaborating and developing growth plans with Momentec experts and products at the heart of it all.

Seeing one Momentec come to life through a combined team, website, product portfolio, and now distribution center is the culmination of months of planning and hard work all led by the new Momentec Leadership Team listed above.

“We are building a C-suite that fully understands the intersection of custom team and corporate wear all built on the most trusted service model in the industry and defined by a winning Momentec culture,” Baxter said.

Momentec Brands said it is well-positioned to be the trusted leader in service, speed and innovation in the fast-paced custom/stock team apparel space.

Momentec’s brands include Badger Sport, Alleson Athletic, Garb Athletic, Prosphere, Augusta Sportswear, Holloway, Russell Athletic, Pacific Headwear and High Five.

Momentec Brands is a member and supporter of NSGA.