New Reebok Smart Sports Eyewear Launched

MIAMI, FLORIDA (December 11, 2025) – Innovative Eyewear, Inc., a manufacturer of smart eyewear under the Lucyd^®, Lucyd Armor^®, Reebok^®, Eddie Bauer^® and Nautica^® brands, has launched two new, light-adaptive sport smartglasses in its Reebok Powered by Lucyd Smart Eyewear collection. These new variants of the Octane and Nitrous frames are designed for use in the gym and indoor sport.

The Reebok Smart Eyewear collection offers Innovative Eyewear’s most powerful music experience to-date, with an end-to-end overhauled sound system developed with leading audio engineers. The addition of these new photochromic variants expands the collection to indoor and hybrid indoor/outdoor users, such as athletes who enjoy weightlifting, CrossFit and pickleball.

Additionally, Innovative Eyewear has launched a new accessory for its Reebok and Lucyd Armor lines, the Lucyd Boosters. This simple silicone accessory enhances volume and clarity and reduces sound leakage in loud environments. It’s ideal for use in very loud environments such as factory floors and CrossFit gyms, ensuring the frames are fully audible without obstructing your hearing.

“Almost immediately after launching our Reebok smart eyewear collection with a focus on running and cycling, we heard from our customers that they wanted a pair for the gym or the court as well,” said Harrison Gross, CEO of Lucyd. “We’re pleased to deliver it to them, and provide the year’s most fun and functional accessory for the millions of people who prefer exercising indoors or in both indoor/outdoor environments.

“And we’re more than excited to launch a product that we think is the ideal smart companion for America’s new favorite pastime, pickleball. Additionally, the new Lucyd Boosters accessory provides an extra audio punch for the loudest environments, where open-ear audio platforms have typically struggled to deliver an optimal listening experience.”