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NFHS Names Bison New Corporate Partner for Soccer Goals

Corporate • September 14, 2021

INDIANAPOLIS, INDIANA (September 14, 2021) — The National Federation of State High School Associations (NFHS) has announced a broadened corporate partnership with Bison, Inc., that will make the longtime sports equipment manufacturer the “Exclusive Soccer Goal Partner of the NFHS.”

A national leader in the production of safe, durable and innovative sports equipment products, Bison initially rose to prominence as a basketball equipment supplier in 1985, and later became the exclusive NFHS partner for the sport of basketball and part of the original NFHS product licensing program for basketball and volleyball in the mid-1990s. Bison has been a member of the National Sporting Goods Association (NSGA) since 1985.

Throughout its 35 years in the industry, Bison’s innovative mindset has evolved its product lineup to include a wide selection of volleyball equipment, safety padding and goals for football, soccer and many other sports. The premise for the expanded partnership revolves around Bison’s concentrated efforts to improve both the safety and durability of its soccer goals, which has been a point of focus for the organization since it added soccer goals to its team sports lineup in 2005. Evidence of this commitment includes innovations such as No-Tip™ soccer goals with integrated ballast and transport drums, DuraSkin® padding for soccer uprights, and advanced engineering and fabrication processes for welded components.

“We are proud to take another step forward in our long-established partnership with Bison, Inc.,” said Dr. Karissa Niehoff, NFHS executive director. “Bison has shown tremendous dedication to improving the interscholastic competitive experience for nearly four decades, and that commitment shines through in the quality, safety and reliability of its sports equipment products.”

As part of the expansion agreement, which carries a three-year term, Bison will retain its title as an NFHS Corporate Partner on all print and electronic listings and will have the ability to place advertisements in NFHS Network email distributions and printed NFHS rules books. As the “Exclusive Soccer Goal Partner of the NFHS,” Bison will also receive advertising opportunities on soccer-specific webpages of the NFHS and NFHS Learning Center websites.

“Bison has enjoyed its longstanding mutually beneficial partnership with NFHS,” said Nick Cusick, Bison’s founder and CEO. “We are proud of the impact we both play in high school students’ development as players and as citizens and we are excited for the opportunity to be the exclusive NFHS partner for soccer goals.”

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