NFHS Names Northwest Designs Event Merchandise Partner

INDIANAPOLIS, INDIANA (February 2, 2026) — The National Federation of State High School Associations (NFHS) announced a new partnership with Northwest Designs as the Official and Exclusive Event Merchandise Partner of the NFHS. Northwest Designs will be a Corporate Champion of the NFHS through 2030.

Northwest Designs, based in Bellevue, Washington, brings more than 40 years of experience serving high school state championship events, specializing in onsite, event-specific merchandise for student-athletes, schools and communities.

“Its expertise in managing high-volume championship environments has made Northwest Designs a trusted partner for state associations seeking a professional, reliable, and fan-friendly merchandise experience, while offering customized, commemorative apparel produced on demand,” the news release from NFHS said.

“We are thrilled to welcome Northwest Designs as our official and exclusive event merchandise partner,” NFHS CEO Dr. Karissa Niehoff said. “The unique ability to print high-quality apparel on-demand gives kids and fans more variety, the ability to not run out of products, tailored customer service and the best merchandise experience. This innovation aligns with the NFHS mission to support and celebrate high school athletics and activities across the country.”

Northwest Designs currently partners with 14 NFHS member state associations and 11 NFHS affiliate associations, providing official merchandise at state championship events across multiple sports and activities.

“These long-standing relationships reflect the company’s deep understanding of the unique traditions, operational needs, and community pride that define high school championships,” NFHS said in the release.

“For more than 40 years we have had the privilege to build partnerships on the local, regional, and national levels, one event at a time. We are humbled to be recognized as the best solution for onsite and online apparel for high school associations,” said Victor Svirdyuk, Director of Sales at Northwest Designs. “Our commitment is to continue to serve our local communities looking to get a reliable merchandiser who focuses on the little details to let kids commemorate their experiences for these pinnacle moments.”