Nike, NFL Extend Partnership Through 2038

PORTLAND, OREGON (December 11, 2024) – NIKE and the NFL announced a 10-year partnership extension with a commitment to shaping the future of football and driving growth, innovation and progress across the sport. Nike has been the exclusive provider of uniforms and sideline, practice and baselayer apparel for all 32 NFL teams since 2012.

“This partnership renewal is a testament to the strength and success of our collaboration with the NFL. As we embark on this new chapter, we’re committed to co-creating cutting-edge solutions that meet the rapidly changing needs of NFL athletes and fans, while fueling the league’s growth and development initiatives,” said Elliott Hill, President & CEO of NIKE, Inc.

Key initiatives of the Nike-NFL partnership:

• Global Expansion: Nike and the NFL will work together to grow the game’s global reach, increasing participation, developing new talent and expanding the football fan base.
• Player Health and Safety Commitment: Nike and the NFL will leverage Nike’s Sport Research Lab and product design and innovation expertise to address lower extremity injuries and enhance footwear safety.​​​​​​​​​​​​​​​​
• Football Development: Nike will continue to empower the next generation of athletes and grow the sport by supporting grassroots, high school and collegiate level development programs across both flag and tackle football.
• Storytelling and Fan Engagement: The partnership will bring football’s most compelling narratives to life, connecting with fans in new and innovative ways through Nike’s marketing and storytelling expertise.

“Nike has been an invaluable partner since 2012 and we couldn’t be more excited to have them onboard for years to come,” said NFL Commissioner Roger Goodell. “In addition to their products and services for our clubs, players, or fans, Nike is a strategic partner who will help us grow football internationally, support youth football and make advances in player safety. The renewal of this partnership will truly have a lasting impact on the game of football at all levels both here in the United States and around the world.”

Nike and the NFL are committed to finding solutions for athletes who are currently playing the game while simultaneously building a safer, better sport for the next generation, according to the joint release. This renewed agreement demonstrates the strength and commitment of both organizations to work together to drive growth, innovation and fan engagement.

Brazilian Football Confederation Extension

Nike and the Brazilian Football Confederation announced a 12-year extension of their partnership that began in 1996. Nike will continue to outfit all CBF men’s and women’s national football teams, including academy squads, the Olympic federation and beach football and futsal teams.

Uruguayan Football Association Partnership

Nike and the Uruguayan Football Association (AUF) announced a multi-year partnership. Nike will be the federation’s exclusive sports sponsor and supplier and will outfit all AUF men’s and women’s national football teams, including the federation’s Olympic, beach football, futsal and e-sports teams.