DALLAS, TEXAS (May 6, 2025) – OrderMyGear (OMG) announced its integration with STAHLS’ Fulfill Engine to launch print-on-demand stores. The integration helps promotional product distributors, apparel decorators and team dealers to tap into a network of vetted decorators to automatically source, decorate and ship items on their behalf as orders are placed through OMG’s online stores.
The print-on-demand integration addresses a number of challenges faced by businesses that sell custom-branded merchandise and apparel. By automating the process for fulfilling online orders, distributors, decorators and team dealers can free up more time to focus on other areas of their business and less on the complexities of managing and fulfilling orders.
Print-on-demand stores also make it easy for businesses to support single unit or low-quantity orders, since items are decorated and fulfilled as they are placed. This eliminates the need to worry about producing too much, upfront inventory costs, or investing in space to hold inventory so businesses can print only what they need, when they need it.
“The OMG and STAHLS’ Fulfill Engine partnership is a game-changer for our clients and the industry as a whole,” said Dustin Downing, Chief Product Officer of OMG. “By combining OMG’s online store platform with STAHLS’ Fulfill Engine’s cutting-edge fulfillment network, we’re giving businesses the freedom to sell more and stress less. With OMG’s new print-on-demand functionality, businesses can quickly deliver high-quality custom merchandise, with no minimums to their customers. The feedback we’ve received from clients has been exceptionally positive. They’re using the integration to offer new and different types of decoration methods and to win new business.”
The integration offers OMG clients thousands of print-on-demand products to sell on their online stores, including hardgoods and apparel, from a growing network of top suppliers including SanMar, S&S Activewear, Momentec Brands and more. Clients can select products and decoration methods, as well as add logos and adjust placement directly in OMG. The STAHLS’ Fulfill Engine decorator network spans a growing group of vetted facilities across the United States, providing a full range of decoration methods including direct-to-film (DTF), direct-to-garment (DTG), embroidery, laser engraving and more. The network emphasizes delivering high-quality items fast, with strict quality control processes in place and an average decoration speed of five business days from when an order is placed.
Benefits for promotional product distributors, apparel decorators, and team dealers include:
- No Order Minimums – Easily fulfill single unit or low-quantity orders.
- Wide Product Selection – Access a variety of products from top suppliers, including both apparel and hard goods.
- Quick-Turn Orders – Quickly fulfill orders of all sizes as orders are decorated within five days of purchase, on average.
- Vetted Decorator Network – Work with an extensive, trusted network of decorators.
- Hands-off Fulfillment – Eliminate the hassle of managing orders, decoration, and shipping.
Common use cases for print-on-demand stores include:
- Busy Season Relief – Free up bandwidth during peak season to allow for more sales and fulfillment.
- Expanded Decoration Options – Offer more decoration types and grow product output without adding in-house capabilities.
- Year-round Stores – Easily run stores year-round since orders are fulfilled as they’re placed.
- Missed Order Deadlines – Allow customers to place orders even after a store has closed.
“We’re thrilled to partner with OrderMyGear to offer their clients access to our Fulfill Engine network when they need expert decoration support,” said Jayson Tompkins, Chief Digital Officer of STAHLS’ Fulfill Engine. “This integration empowers their clients to sell more branded merchandise online through technology that streamlines production, unlocks new revenue opportunities, and supports scalable growth.”
Currently, the integration is only available on OMG Pop-up and Redemption Stores. Access more information about print-on-demand stores and the OMG and STAHLS’ Fulfill Engine integration here.
OrderMyGear and STAHLS’ are members and supporters of NSGA. OrderMyGear founder Kent McKeaigg and Ted Stahl of STAHLS’ are members of the Sporting Goods Industry Hall of Fame.
Topics
Dustin Downing Kent McKeaigg Ted Stahl Jayson Tompkins Decorating Team Stores OrderMyGear Apparel STAHLS