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Outdoor Cap Announces Cohen as New Head of Product

Corporate • December 7, 2022

BENTONVILLE, ARKANSAS (December 7, 2022) – Peter Cohen has joined the Outdoor Cap Company Executive team as the new Head of Product.

Cohen’s background includes consulting and management, as well as marketing and branding, supply chain and logistics, and new market entry and development across multiple industries. He has worked with many of the world’s leading companies and brands (LinkedIn and Levi’s), license-holders (Harry Potter and Marvel), retailers and supermarkets (Marks & Spencer & Sports Direct), franchises (Church’s Chicken & Hardees) and Amazon sellers.

Cohen began his international career in the United States Peace Corps in Ukraine as the
youngest economic consultant at the time. He brings more than 25 years of international experience and has lived in Ukraine, Hungary, Mainland China, Hong Kong and Thailand.

“Peter’s vast background in sourcing and product leadership will bring a high-level focus to
crafting our strategic approach moving forward,” said Jeanelle Harris, Outdoor Cap CEO. “He will be leveling up that approach, and our leadership team is excited to partner with him on continuous improvement of our people, customer, partner, and product experience.”

Cohen will lead the company’s Product roadmap and global sourcing strategy. His four key
priorities will be streamlining processes, optimizing costs, diversifying the supply base and integrating their teams.

He chose Outdoor Cap for its culture, community, and optimism and said, “everyone is kind and genuinely interested in improving and moving forward… people are jazzed to come to work, and there is an optimistic feeling that is worth a lot.”


Peter Cohen Jeanelle Harris Hats Headwear Outdoor Cap