Rawlings, USSSA Extend Long-Standing Partnership

VIERA, FLORIDA (March 19, 2025) — The United States Specialty Sports Association (USSSA) and Rawlings Sporting Goods have agreed to extend their partnership through 2028 in their goal of benefitting players, coaches, families and fans of USSSA diamond sports. 

Rawlings and its family of brands, including Easton, Combat, Miken, and Worth, will continue to support USSSA by providing top-quality sporting equipment as awards and prizes for USSSA competitive events. Rawlings also will install a permanent glass-enclosed tent structure at the USSSA Space Coast Complex in Viera, Florida for Rawlings product demonstrations and a high-tech Hit Lab. Rawlings is the official glove, baseball, and helmet of USSSA, and Rawlings and Easton are the association’s official bats.  

“We are thrilled to extend our partnership with Rawlings and Easton, a powerhouse brand that shares our passion for developing athletes and enhancing the game at all levels,” said Steve Hassett, National Director of Baseball at USSSA. “This renewal ensures that USSSA players will continue to have access to top-tier equipment and experiences on the field. We look forward to building on this strong foundation for years to come.”  

The agreement gives Rawlings and Easton exclusive sponsorship and naming rights of several USSSA events and programs, including the Easton Elite World Series, a pinnacle event for elite USSSA baseball teams hosted annually at the USSSA Space Coast Complex; the Easton Hype Tour, a multi-city baseball series; and the Rawlings Mantra Tour, a multi-city fastpitch series. In addition, Rawlings will be the exclusive ball sponsor of the All American Games and Tryouts (baseball and fastpitch) and Easton continues to be the exclusive sponsor of the Women’s Conference (slowpitch).  

“Renewing our partnership with Rawlings is a testament to our shared commitment to growing the game of fastpitch and providing young athletes with the best possible experience,” said Ryan Highfill, National Director of Fastpitch at USSSA. “Rawlings continues to set the standard for quality and innovation, and we’re excited to see their continued presence at our events, giving players and coaches more opportunities to engage with some of the best equipment in the sport.”

The partnership also gives Rawlings a digital presence across various USSSA platforms like email, social media and web ads. It also allows for collaboration between USSSA and Rawlings on the development, production and promotion of commercial ads and in-studio product shoots. 

“Rawlings and Easton greatly value our partnership with USSSA, given our shared dedication to growing participation at the youth level,” said Eric Reinsfelder, Vice President of Brand and Sports Marketing at Rawlings. “As we head into the 2025 season, we’re grateful to extend and deepen our USSSA partnership in baseball and softball with Rawlings being named as the official glove, baseball, and helmet of USSSA, and both Rawlings and Easton as the official bats.”

For more information on USSSA and its events, visit USSSA.com. To find out more about Rawlings, visit rawlings.com. 

Rawlings Sporting Goods is a member and supporter of NSGA.