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SEATTLE, WASHINGTON (December 1, 2021) – REI Co-op hired its first Chief Commercial Officer and is promoting two executives to new leadership positions. Cameron Janes joins the co-op January 3, 2022 as Senior Vice President, Chief Commercial Officer. Kelley Hall was promoted to Executive Vice President, Chief Financial Officer and Vivienne Long was promoted to Senior Vice President, Chief Marketing Officer, respectively.
“Kelley and Vivienne are phenomenal co-op leaders, who have helped drive incredible results for our business and our customers, while setting us up for an ambitious growth agenda. Cameron brings a wealth of experience in both physical and digital retail spaces,” said Eric Artz, REI Co-op President and CEO. “These three leaders — alongside the rest of a talented senior team — will position us to continue our terrific momentum into 2022.”
Janes joins a growing co-op. In his new role, Janes will unite the co-op’s retail and e-commerce channels to help REI push the boundaries of how physical and digital retail connect and build a seamless omnichannel experience for its customers and members.
“The co-op has had a lifelong impact on me. For me REI is synonymous for connecting with the outside and family. Growing up, my dad was a former park ranger, and our weekends and vacations were filled with hiking and camping — and many of those trips started at REI,” said Janes. “I consider this an incredible opportunity but also a great responsibility to get to help grow and progress an organization that is focused on making the outdoors accessible for all.”
Hall joined the co-op in 2019 as Senior Vice President, Chief Financial Officer and currently leads strategy, sustainability and finance. She will take on a broader set of organizational responsibilities in her new role, leading the co-op’s efforts to build a future-looking, customer-centric supply chain while continuing to decouple REI’s growth from its carbon footprint.
“I came to REI because I was inspired by the co-op’s purpose and excited about the opportunity to steward the financials of an organization working to truly make a difference in the communities we serve,” said Hall. “As the co-op continues to grow, my role will be to ensure that growth happens sustainably — while building a seamless experience for our customers and members.”
Long joined the co-op in 2019 to lead REI’s marketing organization and membership work. Since then, Long has been a champion for the co-op’s membership transformation, racial equity strategy, local marketing efforts and impact work. In her expanded role, she will continue to drive a bold vision for the future of membership and the co-op’s marketing and brand efforts — connecting more people to everything the co-op has to offer and welcoming the next generation of members.
“Serving the co-op as we work to grow our member community to 50 million people, reflective of the diversity of the U.S. over the next decade, is a once-in-a-lifetime opportunity and great honor,” says Long. “The work ahead is so meaningful—and I can’t wait to help lead us toward this north star.”
REI has been a member of the National Sporting Goods Association since 1990 and is also a member of the National Ski & Snowboard Retailers Association.