Richardson, SanMar Enter Distribution Partnership in 2026

SPRINGFIELD, OREGON (October 2, 2025) — Richardson announced a new partnership with SanMar and beginning January 2026, SanMar will become the official wholesale distributor of Richardson Performance apparel, as well as carry a selection of Richardson headwear, enhancing access and availability for customers nationwide.

This partnership marks a milestone in Richardson’s continued commitment to innovation and service, according to the news release. The initial product offering will include 15 apparel models and 31 headwear models — including the iconic 112 Trucker, America’s Favorite Cap.

“At Richardson, we take pride in the products we make and the relationships we build,” said Kelly Richardson, President and CEO of Richardson. “SanMar shares the same values of authenticity, service, and a deep respect for the customer experience. This partnership is an exciting step forward in how we deliver our brand to the marketplace. This isn’t just about reaching more people, it’s about reaching them the right way.”

“We’re proud to bring customers the brand they’ve asked for more than any other, and to complement our industry-leading headwear and sportswear lines with Richardson’s iconic styles,” said Jeremy Lott, SanMar President & CEO. “Our similar histories as family-owned and operated companies made this a natural fit from the start, and our shared focus on quality and satisfying demand will be a huge win for customers.”

SanMar’s extensive distribution network and strong product development resources will grow the Richardson apparel line in meaningful ways. The partnership will also ensure timely delivery and expanded availability of Richardson’s most sought-after products.

Richardson headwear will continue to be available through its existing channels of distribution. Customers can begin ordering Richardson through SanMar in January 2026 via sanmar.com.

Richardson and SanMar are members and supporters of NSGA.