Russell Athletic, For Bare Feet Announce Partnership for Premium Socks

BOWLING GREEN, KENTUCKY (March 20, 2025) – Russell Athletic® and For Bare Feet announced a new licensing partnership that will bring a premium collection of socks to market, blending Russell Athletic’s storied sports heritage with For Bare Feet’s expertise in crafting high-quality, innovative socks.

Launching in Fall 2025, the collection will offer a range of styles, from performance-driven athletic socks to everyday essentials, ensuring comfort, durability and style for today’s athletes and active consumers.

“We are truly excited about working with experts such as, For Bare Feet, in the athletic and performance socks categories,” said Jeff Traen, Russell Sr. Director, Activewear Marketing. “This partnership will work to further reinforce our brand’s heritage in sports and innovation, while deepening consumer enthusiasm for the Russell Athletic® brand for generations to come.”

Drawing inspiration from Russell Athletic’s legacy on the field since 1902, the collection will feature styles built for game day, training and everyday wear. Designed with both performance and lifestyle in mind, the socks will incorporate Russell Athletic’s signature Dri-Power® moisture-wicking technology, ensuring athletes and active individuals stay comfortable throughout their day.

“We are honored and excited to announce our long-term partnership with Russell Athletic. Combining For Bare Feet’s legacy of crafting high-quality, innovative socks with Russell Athletic’s rich heritage in sportswear is a perfect fit for both brands,” said Justin Fredericks, President/CEO For Bare Feet. “We can’t wait to bring you the best in comfort, performance, and style. Stay tuned for what’s ahead.”

The Russell Athletic® sock collection will be available online and at select retailers beginning Fall 2025.