Spalding Partners With Overtime Elite Basketball League

BOWLING GREEN, KENTUCKY (October 28, 2025) – Spalding has entered into a multi-faceted partnership with Overtime and Overtime Elite (OTE), a nine-team basketball league for the top 16-19-year-old players from around the world. Spalding’s Legacy TF-1000 will become the official on-court game ball for all OTE games. In addition, Spalding has secured exclusive rights to produce and sell co-branded Overtime and OTE products at retail.

This partnership expands Spalding’s reach into the performance and lifestyle segments of basketball, aligning with Overtime’s strong presence among Gen Z athletes and fans. Overtime is a digital-first sports media company that generates more than 3 billion monthly views and engages a community of over 115 million followers, with 81% of its audience under the age of 35. Overtime Elite’s developmental basketball league offers a unique model that includes professional training, academic support, compensation, and a pathway to the NBA – all while preserving NCAA eligibility.

“Spalding is proud to be the official licensed and on-court game basketball partner of Overtime and Overtime Elite,” said Matt Maresca, Sr. Manager of Brand Communications and Licensing at Spalding. “This multi-faceted partnership underscores our commitment to delivering top-notch equipment that meets the demands of elite level athletes while also being front and center to engage with them digitally. By inspiring the next generation of athletes and assisting them on their journey, we are focused on empowering them to unlock their full potential and push boundaries to realize their dreams, on and off the court.”

“Spalding’s been built into the DNA of basketball,” said Jesse Shaw, VP, Head of Sales & League Partnerships at Overtime. “Now the TF-1000 becomes part of Overtime Elite’s story — where the next era of hoop culture begins.”

The retail component of the partnership will begin with a Q4 2025 product launch at Target, including an OTE team logo-inspired basketball featured on a dedicated endcap alongside other Overtime/OTE hardgoods such as bags and hydration. This launch marks the first in a series of planned retail activations aimed at connecting with the next generation of athletes.

Spalding is a division of Russell Brands, which is a long-time member of NSGA.