Speedo Partners with DMC Fins

CYPRESS, CALIFORNIA (March 5, 2025) – Global swimwear brand Speedo has partnered with DMC Fins to launch a brand-new Speedo x DMC Fins collection of high-performance swim fins. Designed to boost training performance, the collection offers a range of styles to cater for those just starting out through to athletes pushing for podium places this summer. Available on March 5, the collection combines Speedo’s world-class swim expertise with DMC’s innovative fin technology.

Speedo x DMC Fins are inspired by the propulsion designs and insights of DMC founder and body-surfing legend, Don McCredie, who revolutionized the industry, offering pioneering silicone fins in the 1980s. The collaboration brings together two Australian icons and will provide swimmers a range of co-branded fins designed to build leg strength, improve kick technique, and offer maximum speed with less fatigue.

The new collections are crafted using DMC’s exclusive SILFORM silicone technology, offering a softer, more comfortable fit which boosts strength, speed and technique in the water. Swimmers can choose from a range of refreshing new designs and colourways ranging from classic white and black through to Diva, and Hyper Yellow/Olive Green. The collection offers a striking new aesthetic that pays tribute to DMC’s revered designs developed over the brand’s 39-year history.

The Speedo x DMC Fins features four fin styles, designed to cater to different training needs:

• Original Fin – Designed for lap swimmers, combining secure comfort with powerful propulsion for enhanced fitness and improved technique.
• Super Fins – For water enthusiasts, delivering soft, flexible comfort matched with powerful performance, perfect for swimming and body surfing.
• Elite Fin – Designed for elite swimmers and body surfers, the fins add strength, speed and precision to any workout. The asymmetric shape helps reduce ankle roll, making it a must-have for serious training.
• Elite Max Fin – Engineered for competitive swimmers to offer peak propulsion, reduce fatigue and correct torque with every kick. The ultimate tool for elite swimmers, featuring DMC’s patented Reverse-V Rail technology.

The launch of Speedo x DMC fins, follows the unveiling of Speedo’s ongoing initiative, Less Gym, More Swim which aims to help fitness fans get more from training goals by integrating swim workouts into their routines. A dedicated set of kick-drill workout videos, designed specifically to help swimmers get the most from their fins, will be dropping from Speedo social channels from March 2025.

“Speedo and DMC Fins share a long-standing commitment to industry leading innovation and a deep love of the water inspired by our mutual Australian roots. DMC Fins are loved by our athletes at all levels, and in bringing together our combined expertise we have produced a collection that raises the bar in comfort and performance. The partnership offers swimmers a game changer in improving performance and helping swimmers achieve their goals,” said Kathleen Davis, Speedo’s VP Global Product Merchandising.

“We’re thrilled to combine our expertise in silicone fin technology with Speedo’s knowledge of swimming to develop a range that’s tailored to the high-performance needs of those who swim for fitness or to compete. This is a partnership that combines two proudly Aussie-born brands, and we’re excited to work alongside Speedo to ensure that our co-branded products are the number one choice for those who are serious about life in the water,” McCredie said.