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Sports Excellence Corporation Launches Exclusive In-House Brand

Corporate, HDA News, NSGA News • September 26, 2022

MONTREAL, CANADA (September 26, 2022) – Sports Excellence is gearing up for an exciting Back to Hockey 2023 season with the launch of its exclusive private label brand EOS (Essence of Sport).

The EOS line made its debut in September 2022 with a bold new baselayer and accessory line. Shirts, pants, jocks, bags, socks and skate soakers are all included in the lineup.

“EOS, inspired by Greek mythology, translates into the ability of flight and the ability to harness titanic energy – something athletes of all sports master,” said Dahlila Ricci, Sports Excellence Director of Marketing and ecommerce. “The Goddess of Dawn and Goddess of Dew and Frost coming together in one. The brand consists of gear made for sports played on all terrains and at all levels.”

When designing the line, performance and sustainability were at the forefront of the product development team. EOS is designed using selected eco-friendly materials and is presented in minimal one-tone recyclable packaging. Sports Excellence aims to reduce its carbon footprint and be a market leader in creating sustainable sporting goods.

This line will be a true market disrupter with its “priced for all players” approach. This allows an access point to top-notch affordable gear.

“We are committed to doing our part in ensuring this game remains accessible to all,” said Neil Barrette, Sports Excellence Senior Category Manager. “That’s why we are introducing a sleek-looking, sustainable baselayer product line for both male and female players of all ages. These products will enhance performance all the while being extremely competitively priced.”

EOS products are now available on and in Sports Excellence stores.


Sports Excellence Hockey Apparel