STAHLS’ Plays Big Part in MLB All-Star Week

ST. CLAIR SHORES, MICHIGAN (July 31, 2025) – Fans at the 2025 Major League Baseball All-Star Game and Home Run Derby in Atlanta experienced more than just the excitement of baseball’s biggest week. With behind-the-scenes help from STAHLS’, fans took home one-of-a-kind, personalized jerseys created on demand inside Truist Park.

In collaboration with Fanatics, the Atlanta Braves, and MLB Players, Inc., STAHLS’ brought its industry-leading heat printing technology and expertise to multiple retail locations throughout the stadium. Using state-of-the-art Hotronix® Air Fusion IQ® and Dual Air Fusion IQ® heat presses, fans were able to customize official jerseys in real time, often able to receive their personalizations within minutes of placing their order.

Behind the scenes, the STAHLS’ Decorating Fulfillment Center (DFC) played a critical role in preparing hundreds of blank jerseys and producing sublimated twill graphics for the National League and American League rosters.

This activation marked a milestone for the industry: the first-ever live deployment of the STAHLS’ Fulfill Engine™ during an MLB event. The powerful software platform managed the entire production workflow, including order intake, personalization, inventory coordination, and royalty reporting — all in one seamlessly connected system.

The result was a high-volume, high-efficiency personalization experience that delivered big-league results and lasting memories for fans.

To learn more about STAHLS’ capabilities for live events and on-demand customization, visit stahlsdfc.com or contact Andrew Schultz at andrew.schultz@stahls.com.

STAHLS’ is a longtime member and supporter of NSGA. Ted Stahl is a member of the Sporting Goods Industry Hall of Fame.