Tennis Star Djokovic Acquires Major Stake in Incrediwear

CHICO, CALIFORNIA (August 21, 2025) – Professional tennis star Novak Djokovic, a 24-time Grand Slam champion and Olympic gold medalist, has acquired a significant stake in Incrediwear, the leader in bioactive infrared fabric technology, together marking a powerful new chapter in the future of athletic recovery and performance.

Djokovic discovered Incrediwear following his 2024 knee surgery and believes the company’s wearable technology played a role in his recovery.

“I’m always looking for ways to support my performance and shorten recovery time,” said Djokovic.

Incrediwear’s clinically proven, element-infused fabric is activated by body heat to deliver infrared and negative ion therapy, accelerating recovery without drugs, compression, or side effects, according to the press release from the company.

“When one of the world’s greatest athletes reaches out because our product made a difference, that’s the power of real results,” said Jackson Corley, founder and CEO of Incrediwear. “Novak shares our belief that recovery is the foundation of performance, and we’re proud to welcome him as both an investor and brand ambassador.”

Djokovic’s partnership represents a major milestone for Incrediwear as it scales its presence across sports, medical, and wellness sectors. His involvement will elevate global awareness, support expanded clinical research, and help drive innovation in therapeutic wearable technology.