USA Hockey Names CWENCH Hydration™ As Sponsor

COLORADO SPRINGS, COLORADO (April 3, 2025) – USA Hockey announced a multi-year agreement with CWENCH Hydration™ to be an official sponsor of USA Hockey and the organization’s official hydration partner.

“It’s exciting to welcome CWENCH to our USA Hockey family,” said Pat Kelleher, executive director of USA Hockey. “It’s no secret the importance of hydration in our sport and it’s great to have the partnership and expertise of CWENCH to help our athletes be at their best.”

CWENCH Hydration™ is the result of extensive collaboration amongst world-class athletes and elite trainers. It is made with all-natural ingredients, contains no sugar and has 6-plus performing electrolytes.

As part of the partnership, CWENCH, which is owned by Cizzle Brands Corporation, will have a significant presence at USA Hockey player development camps, the All-American Game, the Rivalry Series, all youth and girls national championships and also through the USA Hockey National Team Development Program and at various National Team camps.

“We started Cizzle Brands because we believe that everyone should have access to the same nutrition science that professional athletes have access to, regardless of where you live, work or play,” said John Celenza, chairman and CEO of Cizzle Brands. “CWENCH Hydration™ is the product of those efforts. We are delighted to be partnering with USA Hockey to bring CWENCH to its over 1 million members. Whether you’re a hockey player or just trying to live a healthy, active lifestyle, CWENCH is tailored to help you achieve your best.”