WIN Reality Acquires Blast Motion

AUSTIN, TEXAS (June 23, 2025) – WIN Reality, the virtual reality training and AI-powered swing analysis platform for baseball and softball, has acquired Blast Motion, which specializes in swing sensor and motion analysis technology across baseball, softball and golf.

Together, WIN Reality and Blast Motion have powered more than 500 million swings across virtual sensor, and AI-powered training, forming the largest swing dataset in sports. This strategic acquisition brings together two of the most trusted technologies in player development, creating the most complete hitter development ecosystem in the game.

By combining WIN’s immersive VR training (TrainVR) and video-based AI swing analysis (SwingAI) with Blast’s patented motion sensor and biomechanics platform, the companies will deliver the most comprehensive and data-rich training environment in the sport, and will help athletes improve faster by unifying game-speed reps, swing feedback and real-time performance insights.

“This is a defining moment for player development,” said Chris O’Dowd, CEO of WIN Reality. “Blast Motion is one of the most respected brands in our industry, and we’ve admired what they’ve built for a long time. This acquisition allows us to expand our mission, not by changing what people love about Blast, but by amplifying it through our shared commitment to player development.”

Blast Motion is used by 36 professional baseball teams, more than 300 college programs and thousands of high school and youth athletes. Its platform is also trusted by elite softball players and more than 200 golf tour pros, making it a leader across multiple sports.

“Joining forces with WIN Reality allows us to scale our original vision of real-time motion data, fundamentally changing how athletes train and improve,” said Michael Fitzpatrick, CEO of Blast Motion. “Together, we’re creating a next generation athlete development network that will continue to shape the future of sports development.”

In the near term, both platforms will continue operating independently, with no disruption for current customers. Blast’s baseball, softball and golf users will continue receiving the same trusted performance insights they rely on today.

The acquisition underscores WIN Reality’s continued investment in innovation, athlete development and expanding access to elite training tools previously reserved for professionals.