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Winmark Announced Multi-Year Partnership Extension With Blake Bolden

HDA News , NSGA News • May 8, 2024

MINNEAPOLIS, MINNESOTA (May 8, 2024) – Winmark Corporation, a member of the National Sporting Goods Association (NSGA) and franchisor of resale brands Play It Again Sports®, Once Upon A Child®, Plato’s Closet®, Music Go Round® and Style Encore®, announced that it has extended its partnership with Blake Bolden, a trailblazer in women’s hockey and current NHL scout, as a brand ambassador. 

“Blake Bolden has broken down barriers while building up the next generation of female athletes,” stated Sarah Broadwater, Vice President of Marketing, Winmark Corporation. “Winmark and Play It Again Sports are excited to continue our partnership with Blake, an inspiring role model for girls as well as the game of hockey. We look forward to partnering together to not only grow the game but create a greater impact throughout local communities on our mission to provide resale for everyone.”

“Not only was Play It Again Sports integral in my introduction to and ability to play hockey throughout my childhood,” said Bolden, “but they have helped me throughout the past three years mentor and impact hundreds of kids on their own journeys through life and athletics.

“In today’s world, now more than ever, it’s important that while we chase our own dreams, we also give back to our communities and help our environment as much as we can. Winmark, as the Resale Company, stands on the forefront of this mission to reduce, reuse, recycle, and most importantly, give back. I couldn’t be more proud to continue partnering with them and to create change together.”


Scout Winmark Corporation brand ambassador Partership Women's Hockey Blake Bolden NHL Women Winmark Play It Again Sports