Winmark Corporation Names New Marketing Leader

MINNEAPOLIS, MINNESOTA (September 22, 2025) – Winmark Corporation, the parent company of Play It Again Sports, announced Lisa Hake will join the company as its Chief Marketing Officer, effective October 1, 2025.

Hake brings more than 25 years of experience including brand management, marketing innovation, franchisee ad fund management, partnership activations and consumer engagement to this newly created role.

She most recently served as Vice President of Marketing & Communications at Great Clips, North America’s largest franchised salon brand with more than 4,400 locations, where she led transformative brand initiatives and drove significant growth. Prior to joining Great Clips, Hake held senior roles at Best Buy, including Senior Marketing Director for Geek Squad, along with marketing roles at 3M and The Pillsbury Company.

“I would like to welcome Lisa to Winmark,” said Brett D. Heffes, Chair and Chief Executive Officer of Winmark. “Her proven track record of helping franchisees increase per-unit performance through efficient marketing activities will be invaluable to our franchise partners. This hire represents the most recent investment in Winmark’s ongoing efforts to improve our franchise system and allow us all to fulfill our mission to provide Resale for Everyone®.”

Winmark Corporation is a member of NSGA and John Davenport, the Manager of Buying Operations, is a member of the NSGA Board of Directors.