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Scouting the Hispanic Market

NSGA brings to light an existing consumer trend which will continue to increase in impact – the growth of the multicultural consumer. Specifically, this study examines the Hispanic segment which is leading the charge.

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In This Report

The intention of the study is to provide organizations with a knowledge base that will be beneficial as the potential for growing business among existing and/or new Hispanic customers becomes a greater possibility.

The report provides insight into the following:

  • Projected Hispanic segment growth
  • Hispanic cultural values
  • Role of sports within the Hispanic culture
  • Attitudes and behavior of the Hispanic sporting goods shopper

Specifics include:

  • Expected Hispanic growth, including three sub-segments, through 2055
  • Explanation of Hispanic sub-segments (Culturally Hispanic, Bicultural, Culturally American)
  • Overview of core Hispanic values
  • Amount of importance Hispanics place on sports and exercise (vs. non-Hispanics)
  • Reasons why Hispanics participate in sports and exercise (vs. non-Hispanics)
  • Hispanic participation interest in specific sport segments (vs. non-Hispanics)
  • Hispanic participation interest in team sports (vs. non-Hispanics)
  • Hispanic sporting goods shopper attitudes (vs. non-Hispanics)
  • Percentage of Hispanic shoppers researching products prior to purchase (vs. non-Hispanics)
  • Sources of research among Hispanics prior to purchasing sporting goods (vs. non-Hispanics)
  • In-store vs. online purchase preferences among Hispanics (vs. non-Hispanics)
  • Purchase outlets among Hispanics for sporting goods (vs. non-Hispanics)
  • Implications and recommendations
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