SV Sports Launches “House Of Brands” Powered by Brute Athletics

POTTSTOWN, PENNSYLVANIA (September 4, 2025) – SV Sports announced a major evolution in its business model with the launch of the House of Brands — a unified, performance-first platform anchored by Brute Athletics and built for today’s athlete, coach and program director.

This strategic transformation consolidates SV Sports’ apparel and uniform operations under one vertically integrated engine, powered by Brute Athletics. The platform supports a curated portfolio of high-impact brands: BRUTE, OVERTIME, Rip-It and AND1 — each offering a unique value proposition to the team sports marketplace.

“We’ve built this platform with purpose — to give our team dealers, athletes, and program partners real choice, real innovation, and real cultural connection,” said John Scipio, CEO of SV Sports. “Every brand in our portfolio has a voice, an audience, and a reason to exist in today’s hyper-competitive landscape.”

Brand Differentiation Meets Market Demand:

• OVERTIME ATHLETICS – A disruptive, culture-first basketball brand born from the No. 1 youth sports media platform. Overtime delivers flash, swagger, and performance — perfect for AAU and high-energy youth programs.
• BRUTE – The backbone of the platform. A rugged, USA-made brand rooted in wrestling and combat sports, Brute delivers elite-level customization and craftsmanship across all sports.
• RIP-IT – A female-first brand that empowers girls in sport. Focused on fastpitch softball and volleyball, Rip-It combines performance with purpose.
• AND1 – Streetball soul meets modern performance. AND1 is built for programs that want game-tested gear with an edge, drawing on decades of urban hoops heritage.

This new model focuses on consumers by bringing powerful, niche-specific brands under one streamlined engine designed for speed, customization, and margin.

SV Sports will continue to have a retail presence and team sales. House of Brands is the licensing segment of SV Sports that allows it to sell these brands to team dealers for expanded distribution. 

SV Sports is a longtime member of NSGA and John Scipio is a member of the NSGA Board of Directors.