Partnership Introduces Lids’ Locations in DICK’s Stores

PITTSBURGH, PENNSYLVANIA (June 15, 2026) – DICK’S Sporting Goods announced a new partnership with Lids to introduce dedicated Lids shop locations inside DICK’S stores nationwide. The partnership will expand access to Lids’ industry-leading assortment of licensed headwear while enhancing the in-store experience for sports fans.

The collaboration is currently available at 46 DICK’S locations and will be in more than 100 DICK’S stores by late summer 2026. Each Lids shop will feel immersive with the Lids brand and include fixtures and merchandising that showcase Lids’ extensive assortment of licensed and lifestyle headwear.

“Our athletes are increasingly looking for new ways to rep their favorite teams, their style and the latest trends,” said David Progar, SVP, Licensed at DICK’S. “By partnering with Lids, a leader in licensed headwear, we’ll be able to offer them more choices to meet their needs for sport, lifestyle and fandom.”

“Lids has long been the leader in licensed headwear, and this partnership allows us to bring that expertise directly into DICK’S stores across the country,” said Lids Chairman Lawrence Berger. “Together, we’re creating a dedicated destination within DICK’S where fans can find the most comprehensive assortment of team headwear and a new in-store experience.”

In addition to product assortment, the two companies will collaborate on in-store product training for DICK’S teammates and visual merchandising. For more information, visit www.lids.com.

Ed Stack of DICK’S is a member of the Sporting Goods Industry Hall of Fame.