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Bison, NFHS Renew Partnership

Corporate • November 25, 2020

INDIANAPOLIS, INDIANA (November 25, 2020) — The National Federation of State High School Associations (NFHS) has announced a renewal of its corporate partnership with Bison, Inc., one of the industry’s top suppliers of basketball equipment for more than 30 years. Bison has been a member of the National Sporting Goods Association (NSGA) since it started in 1985.

As a part of the new three-year agreement, Bison and its gym equipment division, IPI by Bison, will continue as the exclusive NFHS partner for the sport of basketball. The renewal of the partnership keeps intact a longstanding relationship between the NFHS and Bison. In the mid-1990s, Bison was a part of the NFHS product licensing program through which the NFHS endorsed products for use in the high school marketplace.

“We are pleased that Bison will continue to serve as a corporate partner for the sport of basketball,” said Dr. Karissa Niehoff, NFHS executive director. “Bison has an extensive history with high schools throughout the country and has a reputation for its outstanding products. We look forward to continuing our association for the next three years.”

Bison has satisfied the unique sports equipment needs of athletic directors, coaches, facility administrators and equipment managers since 1985 by providing safe, durable, innovative and on-time products. Bison’s innovative basketball products include ceiling- and wall-suspended basketball systems, portable systems, breakaway goals, backboards, safety wall padding, DuraSkin® backboard padding and outdoor basketball systems.

In the years since becoming known for its quality basketball equipment, Bison padded its lineup with the addition of volleyball equipment, as well as goals for soccer, football and other sports.

Nick Cusick, Bison’s founder and CEO, said, “Bison has enjoyed its longstanding mutually beneficial partnership with NFHS and is proud of the impact we both play in high school students’ development as players and as citizens.”

As the NFHS partner for the sport of basketball, Bison will receive coverage in the NFHS Basketball Rules Book, basketball rules poster and PowerPoint, and will have an exhibit booth at the annual National Athletic Directors Conference.

For more information on Bison, visit the website at