United Football League Partners with New Era
The United Football League (UFL) announced that New Era will become the Official Sideline Cap and On-Field Headwear Provider for the spring league and all eight of its teams.
“Category: Corporate”
Wilson Announces First Pickleball Sponsorship
Wilson Sporting Goods announced its first official sponsorship in pickleball with the U.S. Open Pickleball Championships in a LinkedIn post.
G-Form® Becomes an Official Protective Equipment Supplier of MLB
G-Form®, the innovative technology protection brand, announced its multi-year agreement with Major League Baseball (MLB) that designates G-Form as An Official Protective Equipment Supplier of MLB.
G-Form® Unveils X4 Collection for Mountain Biking Protection
G-Form®, the innovative technology protection brand, today proudly announced the launch of its all-new X4 Collection—a revolutionary full-body protective gear lineup designed for mountain bikers who demand the best in comfort, coverage, and performance.
OrthoLite Title Sponsor of TransRockies Run 2025
OrthoLite will be the title sponsor of the TransRockies Run 2025 on August 4-9 in the Colorado Rockies.
NFL Names Under Armour an Official Footwear and Glove Partner
Under Armour, Inc., and the National Football League announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Foot Locker Promotes Bracken to President
Foot Locker, Inc., announced that Franklin R. Bracken, currently Executive Vice President and Chief Commercial Officer, has been named to the role of President, effective immediately.
Rebel Athletic Receives Private Equity Investment
Rebel Athletic, which specializes in couture Allstar and cheerleading apparel, announced a strategic minority investment from Main Post Partners, a private equity firm specializing in founder-run high-growth challenger brands.
Russell Athletic, For Bare Feet Announce Partnership for Premium Socks
Russell Athletic® and For Bare Feet announced a new licensing partnership that will bring a premium collection of socks to market, blending Russell Athletic’s storied sports heritage with For Bare Feet’s expertise in crafting high-quality, innovative socks.
Rawlings, USSSA Extend Long-Standing Partnership
The United States Specialty Sports Association (USSSA) and Rawlings Sporting Goods have agreed to extend their partnership through 2028 in their goal of benefitting players, coaches, families and fans of USSSA diamond sports.