S + S Unveils New Brand Built to Help Customers Take Their Vision Further
S&S Activewear announced its rebrand to S&S.
“Category: Featured”
Academy Extends Boys + Girls Clubs Partnership
KATY, TEXAS (June 23, 2026) – Academy Sports + Outdoors extended its national partnership with Boys & Girls Clubs of America, reinforcing its focus on making a broad positive impact as well as deepening its commitments in the local communities it serves. The engagement, which began in 2025, remains focused on increasing access to sports and outdoor fun for youth … Continued
Mitchell Modell Making Industry Comeback
Modell is returning to retail with the launch of MitchellModells.com.
NAIA Adds Women’s Flag Football
KANSAS CITY, MISSOURI (June 19, 2026) – The National Administrative Council (NAC) of the National Association of Intercollegiate Athletics (NAIA) has approved women’s flag football as the NAIA’s 30th championship sport, elevating the sport from invitational to championship status beginning with the 2026-27 academic year and culminating in the inaugural NAIA Women’s Flag Football National Championship … Continued
Columbia Sportswear Names New President of SOREL
PORTLAND, OREGON (June 18, 2026) – Columbia Sportswear Company announced that Joe Vernachio will be the next President of SOREL, effective June 22, 2026. Founded in 1962, SOREL is a leader in functional and lifestyle footwear that can be worn anywhere from the tundra to the streets of New York City. “We’re excited to welcome … Continued
NFHS Selects Davis Whitfield as New CEO
Davis Whitfield has been named chief executive officer (CEO) of the NFHS, effective August 1, 2026.
S + S Activewear Adds Ariat to Portfolio
BOLINGBROOK, ILLINOIS (June 17, 2026) – S&S Activewear announced plans to add Ariat International to its expanding portfolio, with availability expected in Spring 2027. One of the most recognizable names in western and workwear apparel, Ariat will support S&S Activewear’s continued strategy of bringing customers brands with strong consumer demand while expanding access to growing categories … Continued
NFHS Shares Concern over Cuts from Budget Shortfalls
INDIANAPOLIS, INDIANA (June 15, 2026) – As the 2025-26 school year came to a close, several reports surfaced dealing with budget shortages in school districts that threatened a reduction or elimination of school-based athletics programs. From Wyoming to New Jersey and Pennsylvania – and other states in between – school leaders are trying to keep … Continued
MPC Disappointed in Proposed Swipe Fee Settlement
WASHINGTON, DC (June 15, 2026) — The Merchant Payments Coalition (MPC) expressed disappointment with a federal judge’s preliminary approval of a proposed settlement of merchants’ lawsuit over Visa and Mastercard credit card swipe fees, saying the settlement still fails to provide adequate relief. “The vast majority of merchants oppose this proposed settlement,” said Doug Kantor, MPC … Continued
adidas, Real Madrid Extend Partnership
HERZOGENAURACH, GERMANY (June 15, 2026) – adidas and Real Madrid C.F. announced an 8-year extension to European soccer’s most successful partnership, delivering unparalleled European, international and domestic success. First formalized in 1980 and then re-established after a short break from the 1998/1999 season, the adidas and Real Madrid partnership has seen the club become the … Continued