BOLINGBROOK, ILLINOIS (June 29, 2026) – S&S announced a major expansion of its Vancouver distribution operations with a move into a larger facility, further strengthening its ability to serve customers, enable faster fulfillment and have deeper inventory across Western Canada. The announcement follows the recent appointment of Enrique Escalona as Vice President, General Manager of Canada, highlighting … Continued
Geoffrey Huggins of Georgia Southern University was part of a historic group of 10 students who attended the NSGA 2026 Leadership Conference through the Greg Beckwith Foundation Fellows Program. The “Beck Effect” honors the legacy of industry veteran Greg Beckwith, who passed away a few days after the 2024 Leadership Conference, and his goal of … Continued
DOWNERS GROVE, ILLINOIS (June 25, 2026) – According to the US Census Bureau’s Monthly Retail Trade Report, sales for sporting goods stores during the month of April reached $4.82 billion, representing an increase of 10.5 percent compared to the prior year. Thus far in 2026, YTD sales are up 6.6 percent vs. 2025. Information for May will be available next month. Important side note: As a reminder, in an effort to provide you with the most accurate data possible, NSGA waits until the data for … Continued
HANOVER, PENNSYLVANIA (June 23, 2026) – L2 Brands, a designer, manufacturer and distributor of premium apparel, headwear and accessories, announced the acquisition of Wild Tribute, a purpose-driven lifestyle brand known for its national park-inspired apparel and commitment to protecting America’s public lands. Financial terms of the transaction were not disclosed. Founded to honor the parks, … Continued
BOLINGBROOK, ILLINOIS (June 24, 2026) – S&S Activewear announced its rebrand to S&S, reflecting the company’s evolution into a growth partner that helps customers succeed through a powerful combination of products, technology, service and business solutions. S&S introduced its new brand identity, featuring an updated logo and the tagline, “Take Your Vision Further,” to customers, supplier partners … Continued
KATY, TEXAS (June 23, 2026) – Academy Sports + Outdoors extended its national partnership with Boys & Girls Clubs of America, reinforcing its focus on making a broad positive impact as well as deepening its commitments in the local communities it serves. The engagement, which began in 2025, remains focused on increasing access to sports and outdoor fun for youth … Continued
NEW YORK CITY, NEW YORK (June 22, 2026) – Everybody loves a comeback. This year, New York City is celebrating the Knicks’ long-awaited return to championship glory. Now, Mitchell B. Modell is celebrating a comeback of his own. After the bankruptcy of Modell’s Sporting Goods in 2020, Modell is returning to retail with the launch of MitchellModells.com, … Continued
KANSAS CITY, MISSOURI (June 19, 2026) – The National Administrative Council (NAC) of the National Association of Intercollegiate Athletics (NAIA) has approved women’s flag football as the NAIA’s 30th championship sport, elevating the sport from invitational to championship status beginning with the 2026-27 academic year and culminating in the inaugural NAIA Women’s Flag Football National Championship … Continued
PORTLAND, OREGON (June 18, 2026) – Columbia Sportswear Company announced that Joe Vernachio will be the next President of SOREL, effective June 22, 2026. Founded in 1962, SOREL is a leader in functional and lifestyle footwear that can be worn anywhere from the tundra to the streets of New York City. “We’re excited to welcome … Continued
INDIANAPOLIS, INDIANA (June 17, 2026) — Davis Whitfield, who has served as chief operating officer (COO) of the National Federation of State High School Associations (NFHS) for the past 11 years, has been named chief executive officer (CEO) of the NFHS, effective August 1, 2026. Whitfield was among three finalists who were interviewed by the … Continued