South Carolina women’s basketball star MiLaysia Fulwiley signed a multi-year NIL partnership with Under Armour’s Curry Brand. Fulwiley is the first collegiate athlete to sign with Curry Brand.
Brooks Running Company is promoting president and COO Dan Sheridan to CEO. Sheridan will replace Jim Weber, who has been CEO for 23 years.
Soccer Post acquired Northern California soccer specialty retailer Soccer Pro.
Under Armour founder Kevin Plank will be returning as president and CEO on April 1, 2024. Plank is a 2017 inductee of the Sporting Goods Industry Hall of Fame.
Winter Sports Retailers (WSR) formed after a merger between Snowsports Merchandising Corporation (SMC) and Sports Specialists Ltd. (SLL). WSR becomes the nation’s largest network of winter sports specialty retailers.
Proposed rule changes for the 2024 NCAA football season include the option for FBS teams to use coach-to-player communication.
The Washington Interscholastic Activities Association (WIAA) and Washington Officials Association (WOA) announced a pilot program for officials to wear body cameras to address bad behavior.
The National Federation of State High School Associations (NFHS) renewed its corporate partnership with Bison for four years.
High school soccer rule changes include the color tape that can be used with socks.
Pat Weber was apppointed as President and CEO of Game One on Feb. 16, 2024.
