G-Form®, the innovative technology protection brand, today proudly announced the launch of its all-new X4 Collection—a revolutionary full-body protective gear lineup designed for mountain bikers who demand the best in comfort, coverage, and performance.
OrthoLite will be the title sponsor of the TransRockies Run 2025 on August 4-9 in the Colorado Rockies.
The National Sporting Goods Association (NSGA) held a legislative fly-in to Capitol Hill for meetings on March 26, 2025.
Under Armour, Inc., and the National Football League announced a long-term partnership, under which Under Armour will become an official footwear and glove partner of the NFL.
Foot Locker, Inc., announced that Franklin R. Bracken, currently Executive Vice President and Chief Commercial Officer, has been named to the role of President, effective immediately.
The National Operating Committee on Standards for Athletic Equipment (NOCSAE) has appointed John Parsons, PhD, ATC, as its next executive director, effective April 1.
According to the US Census Bureau’s Monthly Retail Trade Report, sales for sporting goods stores during the month of January reached $3.85 billion, representing a decrease of 0.9 percent compared to the prior year.
Rebel Athletic, which specializes in couture Allstar and cheerleading apparel, announced a strategic minority investment from Main Post Partners, a private equity firm specializing in founder-run high-growth challenger brands.
Russell Athletic® and For Bare Feet announced a new licensing partnership that will bring a premium collection of socks to market, blending Russell Athletic’s storied sports heritage with For Bare Feet’s expertise in crafting high-quality, innovative socks.
Led by Visa and Mastercard once again, credit and debit card “swipe” fees reached another record last year, driving up consumer prices and further showing the need for Congress to pass the Credit Card Competition Act (CCCA), according to the Merchants Payments Coalition.