Adidas Signs Heisman Trophy Winner Travis Hunter
Adidas announced the signing of an endorsement deal with University of Colorado two-way football star Travis Hunter.
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Franklin Pairs with Pickleball Sensation Parris Todd
Franklin Sports signed professional pickleball sensation Parris Todd.
Company Founder Returns to Ashworth Golf
Ashworth Golf Company, a leading brand in golf apparel, is thrilled to announce the return of founder John Ashworth as Creative Director.
Sporting Goods Industry Hall of Famer Rusty Saunders Passes Away
Working for people active in sports was more appealing to Rusty Saunders than the action of working on Wall Street. Saunders, who spent 60-plus years in the industry and was inducted into the Sporting Goods Industry Hall of Fame in 2013, passed away on December 8.
Under Armour, Naval Academy Extend Partnership
The Naval Academy Athletic Association and Under Armour announced the extension of their partnership in a multiyear agreement.
Nike, NFL Extend Partnership Through 2038
NIKE and the NFL announced a 10-year partnership extension with a commitment to shaping the future of football and driving growth, innovation and progress across the sport.
TaylorMade Golf Acquires Logan Olson Golf Equipment
TaylorMade Golf acquired Logan Olson to its portfolio of golf and experiential brands.
NFHS, NIAAA Honoring 29 Athletic Directors and Administrators
The National Federation of State High School Associations and National Interscholastic Athletic Administrators Association (NIAAA) will recognize 29 high school athletic directors and administrators at the 55th annual National Athletic Directors Conference on Dec. 13-17 in Austin, Texas.
Pro Football Retired Players Association Names LIGHT Helmets as the ‘Official Helmet of PFRPA’
The Pro Football Retired Players Association (PFRPA) has named LIGHT Helmets as the ‘Official Helmet of PFRPA.’ Through this corporate sponsorship, their goal is to build a safer sport for players at all levels — past, present, and future.
NRF Says Conditions Shaping Up For Successful Holiday Retail Season
Strong results during the third quarter and continued growth in key economic data since then have set the stage for a solid holiday season, National Retail Federation (NRF) Chief Economist Jack Kleinhenz said.