Women’s Running Brand Oiselle Now Woman-Owned

Women’s running brand Oiselle announced it is now a woman-owned company. This milestone comes after the brand welcomed new leadership in late 2023 and received a majority investment from long-time proponent and runner, Margo Cramer.

PUMA Names New CEO, CCO

The Supervisory Board of PUMA SE has appointed Arthur Hoeld as Chairman of the Management Board and CEO of PUMA SE, effective July 1, 2025.

United Football League Partners with New Era

The United Football League (UFL) announced that New Era will become the Official Sideline Cap and On-Field Headwear Provider for the spring league and all eight of its teams.

G-Form® Unveils X4 Collection for Mountain Biking Protection

G-Form®, the innovative technology protection brand, today proudly announced the launch of its all-new X4 Collection—a revolutionary full-body protective gear lineup designed for mountain bikers who demand the best in comfort, coverage, and performance.

NSGA Goes To Washington

The National Sporting Goods Association (NSGA) held a legislative fly-in to Capitol Hill for meetings on March 26, 2025.