Paddletek Group Unites Pickleball Equipment
Paddletek, a provider of performance pickleball paddles and padel rackets, announced the creation of the Paddletek Group.
“Category: Featured”
Training Equipment Manufacturer Sports Attack Acquired
Sound Growth Partners acquired Sports Attack, LLC on December 15, 2025.
National Organization Rule Changes for 2026
The National Sporting Goods Association conducted its annual check of rules changes by national and regional sports organizations.
Adidas Partners with German Basketball Federation
Adidas and the German Basketball Federation (DBB) announced a long-term outfitting partnership beginning in 2026.
Escalade Acquires AllCornhole
Escalade announced the acquisition of the assets of AllCornhole.
Brian Stahl, Co-Founder and Operations Visionary at STAHLS’, Passes Away at 78
Brian Stahl, Co-Founder and Operations Visionary at STAHLS’, passes away at 78.
Columbia Sportswear, USA Curling Extend Sponsorship
Columbia Sportswear Company returns as the official uniform sponsor for the USA Curling National Team for the upcoming 2026 Winter Olympic Games.
NCAA Approves Performance Technology Guidance
The NCAA Committee on Competitive Safeguards and Medical Aspects of Sports approved guidance on the responsible use of performance technologies.
New Reebok Smart Sports Eyewear Launched
Innovative Eyewear, Inc. has launched two new, light-adaptive sport smartglasses in its Reebok Powered by Lucyd Smart Eyewear collection.
TRUE Sports Appoints Former NHL Goaltender Geoff Sarjeant as President
TRUE Sports names former NHL goaltender and long-time hockey industry executive Geoff Sarjeant as its new president.