S + S Doubles Its Vancouver Presence with New Distribution Center
S&S announced a major expansion of its Vancouver distribution operations with a move into a larger facility.
“Category: Featured”
A View of the Sporting Goods Industry Through the Eyes of Beckwith Foundation Fellow Geoffrey Huggins
The “Beck Effect” honors the legacy of industry veteran Greg Beckwith, who passed away a few days after the 2024 Leadership Conference, and his goal of injecting more youth and diversity into the sporting goods industry.
US Census Monthly Retail Trade Report – April 2026
DOWNERS GROVE, ILLINOIS (June 25, 2026) – According to the US Census Bureau’s Monthly Retail Trade Report, sales for sporting goods stores during the month of April reached $4.82 billion, representing an increase of 10.5 percent compared to the prior year. Thus far in 2026, YTD sales are up 6.6 percent vs. 2025. Information for May will be available next month. Important side note: As a reminder, in an effort to provide you with the most accurate data possible, NSGA waits until the data for … Continued
L2 Brands Acquires Wild Tribute
L2 Brands announced the acquisition of Wild Tribute.
S + S Unveils New Brand Built to Help Customers Take Their Vision Further
S&S Activewear announced its rebrand to S&S.
Academy Extends Boys + Girls Clubs Partnership
KATY, TEXAS (June 23, 2026) – Academy Sports + Outdoors extended its national partnership with Boys & Girls Clubs of America, reinforcing its focus on making a broad positive impact as well as deepening its commitments in the local communities it serves. The engagement, which began in 2025, remains focused on increasing access to sports and outdoor fun for youth … Continued
Mitchell Modell Making Industry Comeback
Modell is returning to retail with the launch of MitchellModells.com.
NAIA Adds Women’s Flag Football
KANSAS CITY, MISSOURI (June 19, 2026) – The National Administrative Council (NAC) of the National Association of Intercollegiate Athletics (NAIA) has approved women’s flag football as the NAIA’s 30th championship sport, elevating the sport from invitational to championship status beginning with the 2026-27 academic year and culminating in the inaugural NAIA Women’s Flag Football National Championship … Continued
Columbia Sportswear Names New President of SOREL
PORTLAND, OREGON (June 18, 2026) – Columbia Sportswear Company announced that Joe Vernachio will be the next President of SOREL, effective June 22, 2026. Founded in 1962, SOREL is a leader in functional and lifestyle footwear that can be worn anywhere from the tundra to the streets of New York City. “We’re excited to welcome … Continued
NFHS Selects Davis Whitfield as New CEO
Davis Whitfield has been named chief executive officer (CEO) of the NFHS, effective August 1, 2026.