IIHF Announces New Sponsorship Partnership with TRUE Hockey
The International Ice Hockey Federation (IIHF) announced a new multi-season sponsorship agreement with TRUE Hockey effective starting from the 2026-27 season.
“Category: HDA News”
ororo Partners with Bauer Hockey
ororo announced a partnership with Bauer Hockey to create Bauer Hockey’s first-ever line of heated apparel.
NHL, NOBULL Announced Multiyear Partnership
NOBULL and the National Hockey League (NHL) announced a multiyear U.S. partnership, naming NOBULL the Official Training Shoe of the NHL.
Two Source For Sports Members Receive Bauer Awards
Two members of the Sports Distributors of Canada (SDC) received accolades at Bauer World 2025, Western Cycle Source for Sports was awarded Retailer of the Year and Adrenalin Source for Sports was awarded “The Beacon Award”.
AHL, CCM Extend Partnership
SPRINGFIELD, MASSACHUSETTS (October 1, 2025) – The American Hockey League (AHL) and CCM are proud to announce the extension of their long-standing partnership. CCM will continue as the official equipment supplier for the AHL, reinforcing its dedication to supporting the highest levels of professional hockey. Through this agreement, all AHL teams will have continued access … Continued
Bauer Hockey, Bearmind Announce Partnership
Bauer Hockey and Bearmind announced a partnership to create the next generation of smart hockey helmets.
W. Graeme Roustan Acquires TRUE Hockey
W. Graeme Roustan has signed a definitive agreement to acquire TRUE Hockey from TRUE Temper Sports Inc.
Bauer Hockey Selects Meek as EVP and General Manager
Bauer Hockey announced the appointment of Gillian Meek as Executive Vice President and General Manager.
Bauer Hockey Partners with TeamSnap
TeamSnap, the leading youth sports management platform, and Bauer Hockey announced a strategic partnership to deliver world-class youth hockey content to TeamSnap’s more than 25 million users.
Gift Of The Game Launches Exclusive Training Platform; Features PWHL Champion Taylor Heise, Hall of Famer Duncan Keith
Gift of the Game (GOTG), an exclusive training platform for aspiring hockey players across North America, delivers unprecedented access to PWHL Champion Taylor Heise and Hall of Famer Duncan Keith as they teach core techniques and strategies that define elite hockey performance.