Ascent Sports Group Announces Acquisition of LiveBarn
Ascent Sports Group Announces Acquisition of LiveBarn.
“Category: HDA News”
CCM Hockey, Barbie Launch Hockey Gear Collection
CCM Hockey and Mattel announced an all-new Barbie® x CCM Collection.
Sparx Hockey wins GOOD DESIGN® Award
Sparx Hockey was awarded a 2025 GOOD DESIGN® Award for the Sparx BEAM™, the company’s innovative laser measurement and alignment device.
Mito Red Light Partners with Hockey Star Auston Matthews
Mito Red Light announced a strategic endorsement partnership with Toronto Maple Leafs star Auston Matthews.
Hockey Canada, Bauer Hockey Extend Partnership
Hockey Canada and Bauer Hockey have announced an eight-year partnership extension.
Titan BattleGear Named Official Partner of USA Hockey
Titan BattleGear has signed a multi-year agreement as an official partner of USA Hockey.
TRUE Sports Appoints Former NHL Goaltender Geoff Sarjeant as President
TRUE Sports names former NHL goaltender and long-time hockey industry executive Geoff Sarjeant as its new president.
World Para Ice Hockey Announces Partnership with CCM Hockey as Official Equipment Supplier
World Para Ice Hockey has announced a partnership with CCM Hockey as its Official Supplier for the 2026 calendar year.
Sports Distributors of Canada Hosts Largest Show in History
Sports Distributors of Canada (SDC) hosted its bi-annual Buying and Marketing Show at the Scotiabank Convention Centre in Niagara Falls, Ontario from November 10-12, 2025.
IIHF Announces New Sponsorship Partnership with TRUE Hockey
The International Ice Hockey Federation (IIHF) announced a new multi-season sponsorship agreement with TRUE Hockey effective starting from the 2026-27 season.