The National Hockey League (NHL) and New Era Cap, LLC, the international sports and lifestyle brand, announced a multiyear agreement that grants New Era rights to produce and distribute globally headwear and apparel for the League and its 32 teams. The agreement begins with the 2024-25 NHL season.
On the heels of the Stanley Cup Finals, Peak Achievement, the parent company of Bauer Hockey, is reported to be considering selling Bauer Hockey.
CCM Hockey announced two new additions to their Pro Roster, with Sarah Fillier, the first overall draft pick in the Professional Women’s Hockey League (PWHL), and Macklin Celebrini, the first overall draft pick in the National Hockey League (NHL).
The Professional Women’s Hockey League (PWHL) announced an expanded partnership with Bauer Hockey that will see the hockey equipment and apparel brand become the first Official Jersey Partner of the PWHL, beginning with the 2024-25 season.
Winmark Corporation announced that it has extended its partnership with Blake Bolden, a trailblazer in women’s hockey and current NHL scout, as a brand ambassador.
CCM Hockey has been put up for sale by Birch Hill Equity Partners.
BODYARMOR became the official sports drink partner of the NHL and NHLPA.
Aetrex, Inc., which produces foot-scanning technology and data-driven orthotics and comfort footwear, and Bauer Hockey LTD announced their partnership and launch of Bauer FitLabs to roll out to retailers June 2024.
CCM Hockey announced a new program in partnership with Scotiabank dedicated to increasing opportunities for girls and women in hockey.
USA Hockey approved legislation requiring the use of neck laceration protection for players in all age classificiations, other than adults, in games and practices starting Aug. 1, 2024.
