Winmark, CCM Hockey Extend Resale Partnership

MINNEAPOLIS, MINNESOTA (June 25, 2026) – Winmark Corporation, the nationally recognized franchisor behind Play It Again Sports^®, announced a three-year extension of its strategic partnership with CCM Hockey (Sport Maska Inc.), building on the momentum of their groundbreaking sustainability collaboration first launched in 2023. The official resale partnership has been renewed through 2029 to enhance affordability and circularity in hockey communities across North America.

Since the partnership launched in 2023, Play It Again Sports locations have supported more than 300,000 hockey equipment trade-ins, helping families get more value from their gear while extending the life of usable equipment and reducing waste.

Through Winmark’s network of more than 300 Play It Again Sports franchised locations, players and families can buy and sell high-quality CCM gear at prices that make the sport attainable – whether it’s a child’s first pair of skates or a seasoned player’s next upgrade.

“Hockey is a sport that creates lifelong memories and opportunities, but the cost of equipment can be a challenge for many families,” said Renae Gaudette, Chief Operating Officer at Winmark. “By extending our partnership with CCM Hockey, we’re continuing our shared mission to grow the game by providing affordable access to high-quality equipment while helping keep usable gear in play longer. This partnership reflects our commitment to the communities we serve and to making participation more attainable for everyone.”

Winmark Corporation is a member of NSGA and John Davenport, the Manager of Buying Operations, is a member of the NSGA Board of Directors.