Bauer Hockey Introduces New Brand Campaign, “The Barn”

EXETER, NEW HAMPSHIRE (December 26, 2021) – Hockey is at a crossroads. Too few get a chance to play. Too many feel unwelcome in the sport. Bauer launched a global campaign to change that, showcasing diversity in the game. This next chapter is written in “The Barn,” a place where hockey experiences begin, where diversity is … Continued

CCM Hockey Acquires its Base Layer License From its Global Licensing Partner, Icon-Elite Group

MONTREAL, QUEBEC (August 23, 2021) – CCM Hockey announced the acquisition of its worldwide base layer license from its licensing partner Icon-Elite Group Inc., effective September 1, 2021. This transaction will allow CCM Hockey to take on this product category and continue to offer to its customers an ever-broader collection of innovative hockey equipment products. “This is extremely … Continued

HDA Manufacturer Member Spotlight: Illumiwear

creates a complete customizable product collection that offers a fan experience while providing safety and charitable support. Manufactured in Marthasville, Missouri, each item contains an internal rechargeable LED light system and provides a $1 donation per item sold to the Best Buddies Jobs Program – the largest organization dedicated to seeking employment for those with … Continued