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G-Form Announces Giovanucci New CEO

Corporate • August 12, 2019

Giovanucci Brings Highly Successful Sporting Goods Career to G-Form

PROVIDENCE, RHODE ISLAND (August 7, 2019) – The Board of Directors at G-Form LLC announced that Glen “Gava” Giovanucci will become Chief Executive Officer of the company at the end of August.

Giovanucci will be taking on this leadership role following a highly successful track record of driving significant growth across a diverse set of sporting goods brands. 

“I look forward to leading G-Form and working closely with the Board of Directors and employees to build on the shared vision of using technology to revolutionize sports protection,” said Giovanucci.  “G-Form has made a strong impact within the bike, soccer and baseball protective gear markets in a relatively short amount of time. Consumers are embracing the brand’s unique technology and this acceptance lends itself to work as a leadership team to determine what’s next for G-Form both inside and outside of those categories.”

“Gava is exactly the type of leader that G-Form needs to position G-Form for continued growth,” said Jay Piccola, interim CEO and member of G-Form’s Board of Directors. “He has consistently delivered on ensuring the culture of the company is nurtured to achieve success.”

Piccola will remain on through September to assist in Giovanucci’s transition to the company. Piccola will return to his position on the Board.

“During his role as interim CEO, Jay Piccola has dedicated his time to implement an organizational structure focused on growth and create a platform to capitalize upon G-Form’s unique story, advanced products and smart technology,” said Ron Roberts, Chair of G-Form’s Board of Directors. “Jay has done an exceptional job in his role and working together with Gava, there will be a smooth transition.”

About Gava Giovanucci
Giovanucci is an accomplished business leader with vast experience in the sporting goods industry.  He was most recently senior vice president of sales and operations at Fanatics, where he was responsible for $1 billion wholesale business and where he grew sales at a rapid pace. Giovanucci was instrumental in fostering collaborative relationships with key retailers.

Prior to his leadership role at Fanatics, he was an executive vice president at Mitchell & Ness, where he strengthened the brand and developed an effective, new go-to market strategy.  In addition, Giovanucci held senior-level roles leading sales, marketing and merchandising at Reebok, Adidas and Puma, where he drove significant sales growth.

About G-Form
G-Form is a leading sports protective gear brand that designs and manufactures innovative protective products that are comfortable enough to wear and strong enough to prevent injury. G-Form’s purpose is to provide athletes with clarity of mind and to focus on what they do best – perform – while G-Form products deliver on what they do best – protect. 

The company’s proprietary intelligent innovation delivers on strength and durability, providing comfortable, wear-worthy protection without disruption. G-Form’s high-performance protective gear has become the chosen equipment for athletes across multiple categories, including MTB, BMX, soccer, baseball and professional stunt.

For more information about G-Form, visit