Industry History Published by Sporting Goods Intelligence Europe Founder

BRY-SUR-MARNE, FRANCE (November 21, 2024) – Sporting Goods Industry Dynamics is a new two-volume book about the history and transformation of the global sporting goods industry and market written by the founder of Sporting Goods Intelligence Europe, Eugenio Di Maria.

The first volume will be released on December 3, 2024. Endorsed by Sporting Goods Intelligence, the World Federation of the Sporting Goods Industry, FESI, ISPO, EDM Publications and Huginbiz, this print-only book is designed to be a reference and a guide for investors and decision-makers to help navigate through an evolving market. It shows the main drivers of growth and competitiveness that allowed brands and retailers to outperform.

The first volume of this book (230 pages) traces the origins and development of sports participation and sports lifestyles over the centuries. It outlines the dynamics of the sector, providing some tips and the latest data on the state of the industry and its prospects. It discusses the history and the changing role of trade associations and trade shows. It then analyzes the history and transformation of adidas, Nike and some 20 other big and small sports brands, as well as groups such as Pentland, Amer Sports, and VF Corp., showing how they overcame challenges and grew sales and profits.

The analysis will continue in Volume Two, due to come out in March 2025. It will bring more brands and many sports retailers under the loop to cover all the stages of the supply chain, also including manufacturers and distributors. It will provide more recent data and examples of best performance and failure – especially in recent years – in areas such as investment, financing, leadership, governance, sourcing, diversification, digitalization, marketing, international distribution, multi-channel retailing and the customer experience. It will be an interactive project: The readers of the first volume will be invited to contribute to the second volume with some of their own experiences and insights on these topics.

The author and publisher of the book, Eugenio Di Maria (also known as “Gene” in the sector) is a well-known international business reporter who has covered the sporting goods and outdoor sector for over 40 years, notably as the founder, publisher and former editor of Sporting Goods Intelligence Europe and The Outdoor Industry Compass, which changed ownership five years ago. He worked previously for SportStyle. He has conducted many market research projects and run an MBA course on the international sporting goods market. At ISPO Munich, he will present the book at a 45-minute conference on December 3.

IDM Publications, publisher of SGI Europe and the Compass, will have a copy of the first volume of the book available for consultation and orders at its ISPO stand (B2-638). The two volumes of the book can be ordered as a package in euros or dollars by going through a dedicated website, – www.sportsgoods-dynamics.com – which has more information on contents, pricing and benefits. A 20% discount is offered for orders of three copies or more and for all orders placed before Dec. 6, 2024. Orders in U.S. dollars can be placed on www.sginews.com by clicking the link on the left menu bar.

For more information, you may contact the author and publisher, after checking the website:

Eugenio Di Maria – eugeniodimaria1@gmail.com – mobile phone +33 609 12 16 05