Jessica Rose-Huggins of Denver Athletic Joins NSGA Board of Directors

FOR IMMEDIATE RELEASE

CONTACT:

Marty Maciaszek, Director of Communications and Team Dealer Division
mmaciaszek@nsga.org
(847) 296-6742, ext. 1260

DOWNERS GROVE, ILLINOIS (June 3, 2025) – The National Sporting Goods Association (NSGA) made a change to its Board of Directors with the appointment of Jessica Rose-Huggins of Denver Athletic in Englewood, Colorado to the District II board seat. Rose-Huggins started her three-year term on the Board on June 1.

Rose-Huggins is the Chief Operating Officer of Denver Athletic, which was founded in 1985 and is one of the country’s premier team dealers. She has served NSGA the last two years as a member of its Team Dealer Advisory Committee.

“We are thrilled to have Jessica bring her expertise, energy and passion for our industry to the NSGA Board,” said Matt Carlson, NSGA President & CEO. “Jessica has been instrumental to Denver Athletic’s success and she will be a great addition to the Board.”

Rose-Huggins joined the Denver Athletic team in 1993 and was promoted to COO in 2019. She has held numerous roles in her career at Denver Athletic, from customer service to IT and purchasing, and has been involved in overseeing all departments from accounting to production.

“Because of great leadership and a great team, I have been able to experience all aspects of our company and learn the business inside and out,” Rose-Huggins said. “It is a great honor to be selected to join the NSGA Board of Directors.

“I am excited for the opportunity to work alongside NSGA and fellow board members to address key challenges and changes facing team dealers and retailers today. I hope to make a meaningful contribution and a positive impact on the industry.”

Rose-Huggins replaces Mick Montgomery, the President and CEO of Denver Athletic, who served two three-year terms on the Board.

“We appreciate the time and effort Mick gave to help NSGA and the sporting goods industry,” Carlson said. “He was a valuable contributor during some tumultuous and challenging times in the industry, and we extend our thanks for his dedication.”

About the National Sporting Goods Association

Since 1929, the National Sporting Goods Association has been the leading voice and go-to resource for the sporting goods industry. NSGA helps the industry grow its businesses through research, advocacy and networking. For more information about membership or NSGA’s products and services, please visit nsga.org.