L2 Brands Acquires Wild Tribute

HANOVER, PENNSYLVANIA (June 23, 2026) – L2 Brands, a designer, manufacturer and distributor of premium apparel, headwear and accessories, announced the acquisition of Wild Tribute, a purpose-driven lifestyle brand known for its national park-inspired apparel and commitment to protecting America’s public lands. Financial terms of the transaction were not disclosed.

Founded to honor the parks, forests and wild places that define shared American experiences, Wild Tribute has built a loyal consumer base through distinctive design, authentic storytelling, and a meaningful giveback model — donating 4% of proceeds to organizations that support conservation, infrastructure and public land access. The brand has established strong partnerships across national parks, state parks and the broader gift and souvenir channel.

“Wild Tribute represents exactly the kind of brand we look for — authentic and deeply connected to the communities it serves,” said Marc Held, President of L2 Brands. “The brand has built something rare: a genuine emotional connection with consumers around the places and experiences they love most. We are excited to support Wild Tribute’s continued growth while preserving everything that has made it so distinctive and successful.”

Wild Tribute will continue to operate under its established brand identity and business model, with access to L2’s operational expertise, manufacturing capabilities and extensive distribution network. The combination positions Wild Tribute for expanded reach across new geographies, channels, and product categories, while maintaining the brand authenticity and conservation mission at its core.

“L2 shares our values and our vision for what Wild Tribute can become,” said Ben Kieffner, Co-Founder of Wild Tribute. “By joining the L2 family, we gain the platform and resources to scale our impact while staying true to everything that has made this brand meaningful to our customers and partners.”

The acquisition extends L2’s portfolio further into the national park and conservation lifestyle space, complementing its established strength in the collegiate, destination, golf, and corporate markets under the League, Legacy, Ouray, and Locale brand names.

L2 Brands is a supporter of NSGA.