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Lids Picks Durda as President

Corporate • May 24, 2023

INDIANAPIOLIS, INDIANA (May 24, 2023) – Lids appointed Bob Durda as the company’s President. Over a 13-year tenure Durda has been at the forefront of Lids’ focus on building out its portfolio of exclusive product and led the development of many of the company’s most successful programs, including its partnership release with Major League Baseball and Big League Chew, the first-of-its-kind “They Gave Us Game” collection with Negro League Baseball and many more.

Durda has held the roles of Buying Director and Senior Vice President of Merchandising before this new role, having sold Sport Fan-Attic, a company he co-founded, to Lids in 2009. As president, Durda will continue to drive Lids’ growth via brand elevation internationally and bringing best-in-class products to market.

“It’s an exciting time for Lids, and I’m thrilled to begin my new role alongside a dynamic and supportive team,” said Durda. “Being at Lids for over a decade has given me the opportunity to leverage my expertise as both a retailer and merchant, and I now look forward to continually position the company for growth.”

“Bob is a seasoned veteran and a brilliant creative mind,” said Lawrence Berger, Co-Founder and Partner at Ames Watson, owner of Lids, and Chairman of FanzzLids Holdings. “His proven track record shows that there is no one better to lead Lids and take us to the next level as a global brand.”


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