New Era, Little League Extend Partnership

BUFFALO, NEW YORK (August 17, 2026) – New Era and Little League International announced a multi-year extension of their longstanding partnership. New Era first began supplying on-field caps worn by the Little League World Series players in 1994 and became an Official Sponsor in 2000.

Under the renewed agreement, New Era will continue serving as the “Official On-Field Cap of the Little League Baseball and Softball World Series tournaments” while collaborating with Little League on licensed merchandise, retail experiences and fan engagement.

“For more than 30 years, New Era has been part of some of the most memorable moments in Little League history and has proven that this partnership is about far more than just the cap a player wears. It’s about giving young athletes the opportunity to experience being a part of the Little League World Series on youth sports biggest stage, while helping create memories, friendships, and community pride that last long after the final out,” said Liz DiLullo Brown, Little League Executive Vice President and Chief Marketing and Business Relationship Officer.

“Every player who walks onto a Little League World Series field wearing a New Era cap becomes part of a tradition that connects generations of young athletes, families and communities. As we continue building momentum for the Little League experience, we’re proud to renew this partnership with a brand that shares our commitment to quality, innovation, and creating unforgettable memories for children and families around the world.”

The 2026 Little League Baseball World Series takes place from August 19 to 30 with all games broadcast across ESPN platforms.