Back to News

NSGA Promotes Jenny Shaffer to CFO

Featured, NSGA News • June 20, 2024


Marty Maciaszek, Director of Communications 
(847) 296-6742, ext. 1260 

DOWNERS GROVE, ILLINOIS (June 20, 2024) – The National Sporting Goods Association (NSGA) is pleased to announce the promotion of Jenny Shaffer to Chief Financial Officer.  

Shaffer joined NSGA in July 2019 as Comptroller and served an internship with the association in the summer of 2011. She worked for the accounting firm of Plante Moran in Chicago from 2012-19 and her main responsibility was doing non-profit audits.  

“Jenny has been a great addition to the NSGA team since she joined us and we are thrilled to have her serving the association in her expanded role as CFO,” said Matt Carlson, NSGA President & CEO. “Her experience in working with non-profits and associations made for a seamless transition to NSGA and she will do a great job overseeing financial aspects of the association.” 

Shaffer earned her Bachelor’s Degree in accounting from Saint Louis University in 2011 and her Master’s Degree in accounting from Northern Illinois University in 2012. 

About the National Sporting Goods Association 

Since 1929, the National Sporting Goods Association (NSGA) has been the leading voice and go-to resource for the sporting goods industry. NSGA helps the industry grow its businesses through research, advocacy and networking. For more information about membership or NSGA’s products and services, please visit


Chief Financial Officer CFO Jenny Shaffer Matt Carlson Sporting Goods NSGA